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Growth from the Ground Up

By Ben Holmes
Tortillas Carolina is a tortilla manufacturer located in St. Pauls, North Carolina, and founded in 2008 by Enrique Elizondo. The company produces tortilla products, namely chips and table tortillas, for the restaurant and supermarket industries. In addition to selling tortilla products through the restaurant, distributor, and retail channels, Tortillas Carolina also owns and operates two restaurants and a catering business.
NCGrowth’s project is designed to highlight Tortillas Carolina’s strong business model and candidacy for financing through the creation of a detailed business plan that addresses key elements such as industry and market analyses, marketing and operations plans, and historical and projected financial analyses. Additional research resources are being utilized in order to frame the company’s plan within the context of the greater business climate for tortilla manufacturers.
Ben Holmes is an NCGrowth analyst and MBA candidate at Kenan-Flagler Business School at UNC-Chapel Hill.


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