By Nate Dadosky
Unshakeable Builders is a construction firm founded in 2008 by Dewitt Newkirk. The firm first focused on residential and commercial renovations, but has since transitioned into residential new home construction in Pitt County. Their goal is for new home construction to make up a larger percentage of their project portfolio. To accomplish this goal, the firm plans to expand the scope of their operations to include markets that experience higher median home values and a larger amount of new home construction.
NCGrowth helped Unshakable Builders identify markets in North Carolina with the highest potential for sustained profitability. In addition to this market analysis, NCGrowth drafted a marketing plan to stimulate demand for new home construction projects in areas with high median household income, growing populations, and high median home value. This plan was designed using information collected from competitor research that identified the marketing strategies of the most successful firms in the most lucrative markets. The plan also addresses several gaps in the marketing strategies of the firm’s competitors that represent opportunities to engage prospects earlier on in their “buying journey.”
The marketing plan includes a detailed system for generating leads for new home construction projects using targeted digital advertising and marketing automation. In addition to the plan, several marketing and advertising creative assets were developed to allow the firm to implement the system soon after the project was finished. The outcome of this project will be higher awareness of the client’s services in new markets and a larger volume of leads for new home construction projects. As a result, the firm will be able to close a larger number of new home construction projects which will create the need to hire new employees.
Nate Dadosky is an NCGrowth Analyst and an MBA candidate at East Carolina University. NCGrowth partnered with East Carolina University’s Small Business and Technology Development Center on this project.